Website authority, also known as website credibility, is an important ranking factor for SEO. You must know that a website’s authority depends on three different levels: Domain authority, page authority and links authority.
If you want to optimize your site for the search engines, you have to focus on leveraging all three of these authorities.
Let us explain the basics of authority in SEO and why does it matter the most!
Domain authority
Domain authority is the indicator that tells about a page’s ability to rank on the SERPs and whether it can be trusted for providing high-quality content. The domain authority of credibility of the page mainly depends on two main factors which are:
- Age and Trust
- Popularity and acceptance!
The age and trust factor show your site’s track record over the past years since it was created. The other relevant factor over here is your page’s popularity, which will include the quantity and quality of the backlinks you are having on your website. You should also know that the more would be the number of linking domains, the better would it be for you to boost your popularity.
Checking domain authority is very important as this helps you track down different metrics on your site. You can use these results to improve your domain authority score. Before we tell you about the best domain authority checker tool, we would like you to know about the questions to get answers by using the domain authority checker tools!
The domain authority checker tool would tell you:
- How many backlinks are you having on your website?
- Whether you are ranking for a higher search query/keyword or not?
- Are the links available on your site best good for your page?
- How many linking domains are you having on your website?
If you want to get answers to all of these questions, you need to use the best domain authority checker tool!
Domain authority checker by SmallSEOTools
The domain authority checker tool by smallseotools is a free service that can be used by all sorts of users. The working of this domain authority checker is quite simple and elegant. As this site DA checker tool’s working is based on the cloud, you don’t have to worry about its installation. You can use it on any browser and any device, including smartphones.
To check website score SEO authority, all you have to do is enter the URL of the site into the da checker tool’s input box. after inserting the domain address of the site for which you want to validate the authority, you have to click on the button that says, ‘check authority’. You would get results within less than seconds after entering input.
The data produced by this tool can be used to:
- Determine the position of the website while comparing it with your competition.
- You can check whether your marketing efforts are paying off or not!
- You can use the results to do better seo.
- You can use the data to find the websites with better authority and relevance to your posts.
Some factors that can influence the DA score of a website!
- Referring to root domains
- The number of backlinks pointing towards the site!
- Quality of backlinks!
- Site volume
- Amount of social signals
- Page speed
- Moz trust
You can focus on these points and can easily improve your domain authority score in less than days!
Page authority
Page authority is the indicator that tells about the ability of a page to rank on the SERPs. Page authority also contributes to the website’s DA, so you have to make sure that you are focusing on its optimization. Page authority is also based on three different elements. These are:
- Age and trust
- Amount of received links!
- Content freshness
To improve the page authority, your site/page’s score, you have to focus on adding plagiarism free content stuffed up with high authority keywords. This would help you get natural links from relevant sites and would directly improve your PA. You can check PA by using different online tools offered by Ahref, Moz, or even Majestic.
Link authority
This is also an essential ranking factor when it comes to SEO. You must know that link authority is an indicator that shows the power that a link carries, which can rank a site on a better level. This isn’t a popular metric if compared to the other two discussed in this list. However, you still have to focus on the quality of the backlinks that are pointing towards you and the ones mentioned by you.
If you focus on these technical points and authority levels of a website, you can easily improve your ranking position and your seo score!
You should stay tuned with us if you want to learn more about optimizing the DA, PA and LA score of your website.
Last Updated on February 10, 2021
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